Olivia Tsou

I turn bold ideas into full campaign worlds, built to drive anticipation toward the moments people show up for.

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Sun God Festival at UCSD

Marketing Experience

Associated Concerts and Student Events, UCSD

Marketing Director

Previously Marketing Coordinator

Directed integrated marketing for UC San Diego’s flagship events, driving a sold-out 20K-attendee festival, a record 4k-attendee 2-day concert series, and 25+ annual events. This involved leading a 5-person marketing team across campaign strategy, creative direction, approvals, and multi-channel execution spanning social, email, partnerships, and on-campus activations.

Understood.org

Integrated Marketing Intern

Coordinated a national media tour that secured 7+ broadcast placements, including FOX and CNN. Developed executive briefings and campaign materials, analyzed media coverage totaling 200M+ impressions to inform outreach strategy, and supported partnerships with Paris Hilton and PBS.

SummerStage, City Parks Foundation

On-Site Marketing Coordinator

Produced live social coverage and led on-site marketing coordination across 30+ SummerStage events, contributing to 1.5M+ engagements and 12K+ new followers. Expanded audience engagement through QR and SMS activations that added 3K+ subscribers, while coordinating with sponsorship, press, and event operations teams.

Hi, I’m Olivia!

I’m a creative marketer who builds bold campaigns from concept to launch. I earned a B.S. in Cognitive Psychology from UC San Diego, with a minor in Marketing — a combination that shapes how I approach my work. I ground big creative ideas in a real understanding of what makes people pay attention, feel something, and show up.

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